Senior Specialist, Social Media & Digital (Bilingual)

Reporting to the Senior Manager, Digital and Brand, the Senior Specialist, Social Media & Digital, drives the Firm’s social media presence — with a strong focus on LinkedIn — while supporting key digital initiatives across our platforms. This role owns social media execution end-to-end, including bilingual content development, campaign support, analytics and performance optimization. It also involves hands-on work with the Firm’s website and other digital properties to ensure seamless content delivery.

Social Media (75% of role)

• Execute the Firm’s social media strategy across LinkedIn (English and French accounts), Instagram (bilingual account), X (English and French accounts) and emerging platforms as required.
• Develop, adapt and publish bilingual social media content aligned with brand voice and business priorities.
• Own and manage the social media content calendar and publishing workflows across English and French channels.
• Create and adapt select templated social content assets using tools such as Canva and Adobe Express, ensuring brand alignment.
• Monitor, analyze and report on performance across English and French channels; translate insights into actionable recommendations.
• With support from the Senior Manager, Digital & Brand, continuously optimize content strategy and channel approach based on platform trends, social listening and test-and-learn initiatives.
• Collaborate on the strategy and lead the execution of organic and paid social campaigns, managing assets, timelines and cross-functional collaboration.
• Manage community engagement and the social media inbox in both English and French; identify and escalate reputational risks as needed.
• Act as a brand steward, ensuring all social content adheres to the Firm’s voice, visual identity and governance standards.

Digital and Web (25% of role)

• Publish and update bilingual website content using the Firm’s CMS (Kentico); build and maintain landing pages for campaigns and initiatives. 
• Perform quality assurance across digital properties to ensure accuracy, consistency and accessibility.
• Support broader digital team operations, including workflows, intake and prioritization.
• Perform quality assurance on client-facing communications in French for accuracy, clarity and brand alignment.

• Degree or professional certificate in communications, marketing, digital media or a related field (or equivalent experience)
• 5 to 8 years of relevant experience in social media management or digital marketing
• Fully bilingual in English and French (written and verbal)
• Proven experience managing corporate social media channels, particularly LinkedIn
• Experience with CMS platforms (e.g., Kentico, WordPress, Sitecore or similar)
• Proficiency with social media management tools (e.g., Sprout Social, Hootsuite) and content creation tools (e.g., Canva, Adobe Express)

• Strong understanding of social media platforms, trends and performance drivers
• Ability to translate data and insights into practical, actionable recommendations
• Experience with organic and paid social campaigns, including LinkedIn Campaign Manager
• Strong attention to detail and commitment to quality assurance and brand consistency
• Excellent project management and organizational skills; comfortable managing multiple initiatives simultaneously
• Collaborative and service-oriented, with sound judgment in navigating potential reputational risks or sensitive issues