Senior Specialist, Social Media & Digital (Bilingual)

The Senior Specialist, Social Media & Digital will play a key role in shaping and strengthening the Firm’s social media presence, with a particular focus on LinkedIn. As the owner of the Firm’s social media channels, this individual will lead bilingual content from intake through publication, coordinating with internal stakeholders and creative partners to secure the copy, assets, translations, and approvals required to deliver relevant, high-quality content on time. They will use ongoing performance insights to guide content decisions and evolve the Firm’s social strategy. The role will also dedicate a portion of its time to French website publishing, quality assurance, and other digital initiatives, while providing English-language publishing support as needed for coverage or additional capacity.

Social media (75% of role)

• Execute and help evolve the Firm’s social media strategy across LinkedIn (English and French), Instagram (bilingual), X (English and French), and emerging platforms as appropriate.
• Develop, adapt, and publish bilingual social media content aligned with brand voice, business priorities, and goals.
• Own and manage the social media content calendar and end-to-end publishing workflows across English and French channels, maintaining a balanced and strategically aligned mix of content and ensuring each post moves from intake and planning through asset development, approvals, scheduling, publication, and reporting.
• Serve as the project lead for social media posts and campaigns, proactively coordinating with internal stakeholders to obtain required copy, imagery, video, translations, approvals, and other assets by established deadlines.
• Create and adapt select multi-format templated social content assets, including simple graphics and short-form video, while partnering with Creative Services on more complex production needs
• Regularly monitor, analyze, and report on performance across English- and French-language channels and campaigns, using insights to inform ongoing content decisions, optimize performance, and shape future strategies. 
• With the support of the Senior Manager, Digital & Brand, continuously optimize content strategy and channel approach based on platform trends, social listening, and test-and-learn initiatives.
• Develop campaign strategies in collaboration with internal stakeholders and lead the execution of organic and paid social campaigns, including project planning, managing assets, timelines, publishing, and cross-functional collaboration.
• Support employee/lawyer advocacy initiatives including developing toolkits, social copy, imagery, and posting guidance; encourage participation and track adoption and engagement outcomes.
• Manage community engagement to foster meaningful conversations, when appropriate, and monitor the social media inbox in both English and French; identify and escalate reputational risks as needed.
• Use approved AI-enabled tools to support content ideation, adaptation, analysis, and workflow efficiency, while adhering to the Firm’s privacy, confidentiality, accuracy, and brand-governance requirements.
• Act as a brand steward, ensuring all social content adheres to the Firm’s voice, visual identity, and governance standards. 

Digital & Web (25% of role)

• Primarily publish and update French website content using the Firm’s CMS (Kentico); build and maintain landing pages for campaigns and initiatives. 
• Provide English-language publishing support for coverage or additional capacity.
• Perform quality assurance across digital properties to ensure accuracy, consistency, and accessibility.
• Support broader digital team operations, including workflows, intake, and prioritization.
• Review client-facing communications in French and English for accuracy, clarity, and brand alignment.

• Fully bilingual in English and French (written and verbal) with strong storytelling, copywriting, and communication skills.
• Five to eight years of relevant experience in social media management or digital marketing.
• Proven experience managing corporate social media channels, particularly LinkedIn, including organic and paid campaigns. 
• Proficiency with social media management tools (e.g., Sprout Social, Hootsuite) and content creation tools (e.g., Canva, Adobe Express).
• Experience with CMS platforms, such as Kentico, WordPress, Sitecore, or similar.
• Degree or certificate in Communications, Marketing, Digital Media, or a related field, or equivalent experience.

• Strong understanding of social media platforms, trends, audience behaviors, and performance drivers.
• Strong written communication skills in both English and French, with the ability to write, adapt, and review content for clarity, audience, channel, and brand voice.
• Ability to translate data and insights into practical recommendations that improve content and channel performance. 
• Strong critical thinking and problem-solving skills. 
• Strong attention to detail and commitment to quality assurance and brand consistency.
• Excellent project management and organizational skills, with the ability to manage multiple initiatives and deadlines simultaneously.
• A collaborative and service-oriented approach and sound judgment when navigating potential reputational risks or sensitive issues.